Mondelēz - Oreo: Wonder Vault
Agency: 360i | Role: Art Director
It's not every day that you're asked to create a magical world explaining the birth of new OREO cookie flavors. That's exactly the challenge my partner and I embraced when we were handed this marvelous brief. Our brainstorming journey took us through a myriad of whimsical concepts, from scent-sniffing clouds to steampunk-inspired cookie creation contraptions. The winning idea? The 'Wonder Vault' – a mystical place, hidden just beneath the surface of the everyday, yet visible to those with a spark of wonder. This fantastical concept not only introduced OREO's two new permanent flavors, Red Velvet and Cinnamon Bun, but also became the continuing platform for Oreo to launch new flavors. Our campaign, launched with a captivating web video, offered fans a magical window into the wonder-filled world of OREO’s imaginative flavor creations."
Wonder Vault Pop-Up NYC
To introduce OREO's newest flavor creation, Filled Cupcake, we dramatized the playful filling by bringing a pop-up Wonder Vault to New York City, and giving fans a real-life look inside the vault. To top it off, we rewarded visitors with an exclusive goody box packed with the unreleased OREO cookies before it was available to the public!
Explore the Wonder Vault in full 360˚glorious 4k video
For fans that couldn't make it to the NYC pop-up, we created a virtual Wonder Vault available to everyone! Take a ride down the creamy streams of the Wonder Vault to see where your favorite flavors come from.
