Google: Google TV
Agency: Arts & Letters | Role: Creative Development
For Google TV's latest campaign, we aimed to capture the essence of Google's revolutionary approach to TV – organizing and simplifying the viewing experience just as they did with the internet. At the heart of the campaign were a series of charming and wonderfully shot spots, designed to be highly relatable while illustrating how Google TV seamlessly brings together content from various apps. This approach made it easier for viewers to find, remember, and enjoy their favorite shows. By combining relatable storytelling with visual appeal, the campaign embodied the ease and innovation that Google TV offers to the modern viewer, making it a resonant and memorable experience.
