Creative Director | Art Director | Designer
square thumb.jpg

TD Ameritrade Options

 

TD Ameritrade: Options
Agency:
Havas NY | Role: Creative Director | Studio: Scholar

Collaborating with the talented team at Scholar, we tackled TD Ameritrade's challenge to demystify options trading. Our goal was to dispel the common fear associated with options trading for beginners. Through beautifully crafted animated storytelling, we highlighted the empowering educational resources and personalized support offered by TD Ameritrade. This approach effectively transformed a daunting subject into an accessible and engaging learning experience, aligning seamlessly with TD Ameritrade's mission to make options trading approachable for all.


 
 

 

Animation Style Exploration

Character Exploration

doni goodman creative director
doni goodman creative director frame
doni goodman creative director animation 1
doni goodman creative director hand shake animation