Disney: Disney Theatrical Group
Agency: 87am | Role: Art Director
Working with the Disney Theatrical Group, we were entrusted with managing the online presence for their three Broadway hits: 'Aladdin', 'The Lion King', and 'Newsies'. Our involvement encompassed a broad spectrum of digital initiatives, ranging from sophisticated web design and striking digital billboards in Times Square to dynamic social media activations and tailored display units. This diverse array of projects not only successfully brought the unique essence of each show to the digital realm but also significantly bolstered their visibility and engagement, connecting Disney's iconic Broadway experiences with a global audience.
